This paper analyzes the form and characteristics of the postal media in-depth by taking the publicity of international GO game as a background in the old town of Fenghuang,and proposes a series of programs of promotion planing for the postage products which integrate the host town of Fenghuang with its historical and cultural characteristics and the traditional culture of GO game,in which highlights the features and image identification of cultural events while enhances win-win effect of the social influence and the image spreading of Fenghuang town in this event in order to provide a referenc...
