With the rapid development of digital technology, the new media brings visual communication design new showing form and space, the new media create a new sense of the world concept. In this paper, with defining the concept of new media and visual language, resolving the characteristics of the visual language under the new media from a comparative point of the new media and traditional media, to reveal the way of perception of the visual language in visual communication design, and to explore the possibility of the innovation in visual language in the future of new media. With the richness of t...