期刊论文

A Structured Analysis of China's Public Relations Research——A Study Based on Five Journalism and Communication Academic Journals(1992-2012)

中文

未来传播

2096-8418

2016

23

2

15-23

10.3969/j.issn.1008-6552.2016.02.003

本校为第一机构

建立在库恩科学史研究的＂结构观＂基础上,本研究通过应用社会网络分析方法,考察20年来我国公共关系研究知识积累的内在结构：选取新闻传播学领域五种核心学术期刊发表的公关研究论文为对象,构建此时段内我国公关研究的议题、理论和引文结构。研究发现,公关策略、新媒体和新闻居于议题结构的中心;对话理论、新闻理论、修辞和话语理论在理论结构中占据显要位置;在引文结构方面,多数文献的作者来自公关领域,西方学者占据绝对优势。然而,我国的公共关系研究,已形成了拥有由一定数量和影响力的公关学者所构成的学术共同体,这可能是未来我国公共关系研究理论创新和发展的中坚力量。

Starting from the concept of ' structure' taken from Kuhn' s research on the history of science, this articleexamines the internal structure of the knowledge accumulation within the fieldof China's public relations research inthe past twenty years by applying methods of social network analysis. A number of public relations studies pub-lished on the five most influential journalism and communication academic journals were selected for this paper,which traces thetopical, theoretical and citation structureof the public relations studies published in China throughout the abovementioned period of t...