Mount Heng, one of the Five Sacred Mountains in China, always has a good reputation as ＂Longevity Mountain of China＂, for its longevity culture has a very long history. It is famous for its beautiful landscapes and is a holy religion land, where Buddhism, Taoism and Confucianism coexist. In the paper, the connotation, and the present development situation of the longevity culture are analyzed. In order to constitute the brand of ＂Longevity Mountain＂, some measures are suggested： an orientation for the brand subject should be established an...
