期刊论文

中文

湖南第一师范学院学报

1674-831X

2006

6

3

137-139,149

10.3969/j.issn.1674-831X.2006.03.046

本校为第一机构

企业战略定位可分为企业战略定位的形成和实施两个过程。企业战略定位的形成过程应注意强制性定位中的诱致性因素和战略定位的开放性、柔韧性与可控性。在战略定位的实施过程中，还应注重战略定位的内化以及路径替代的作用。

This paper divides enterprises＇ strategic positioning into two parts： the formation and the practice. We should notice induced factors in the compulsory positioning, and pay much attention to the openness, flexibility and controllability of strategic positioning. In the process of practice of strategic positioning, we should attach importance to the function of internalization of st...