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Understanding Farmers' Intentions to Adopt Pest and Disease Green Control Techniques: Comparison and Integration Based on Multiple Models

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成果类型:
期刊论文
作者:
Xiang, Pingan;Guo, Jian
通讯作者:
Guo, J
作者机构:
[Guo, Jian; Guo, J; Xiang, Pingan] Hunan Agr Univ, Sch Business, Changsha 410128, Peoples R China.
通讯机构:
[Guo, J ] H
Hunan Agr Univ, Sch Business, Changsha 410128, Peoples R China.
语种:
英文
关键词:
behavior intention;Theory of Planned Behavior (TPB);Technology Acceptance Model (TAM);Innovation Diffusion Theory (IDT);Motivational Model (MM)
期刊:
Sustainability
ISSN:
2071-1050
年:
2023
卷:
15
期:
14
基金类别:
Hunan Provincial Social Science Fund of China [21YBA084]; Hunan Provincial Natural Science Foundation of China [2021JJ30369]
机构署名:
本校为第一且通讯机构
院系归属:
商学院
摘要:
Green control techniques (GCT) are an important supporting technology to ensure sustainable agricultural development. To advance the adoption of GCT, it is crucial to understand the intention of farmers to adopt GCT and its related determinants. However, current research is mostly limited to using a single theoretical model to explore farmers' intentions to adopt GCT, which is not conducive to revealing the determinants of farmers' intentions to adopt GCT. To address this gap, this study integrates the Theory of Planned Behavior (TPB), the Technology Acceptance Model (TAM), the Innovation Diff...

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