期刊论文

中文

情报杂志

1002-1965

2020

39

7

94-100

10.3969/j.issn.1002-1965.2020.07.016

国家社会科学基金项目(17BGL180)

本校为第一机构

[目的/意义]厘清突发事件网络舆情热度生成机理,能够防范化解重大舆情事故,对于突发公共事件网络舆情引导具有重要指导意义。[方法/过程]结合行动者网络理论,提取主体驱动、载体展现、客体影响和引体牵引四个维度7个指标作为突发公共事件网络舆情热度生成的前因条件,通过48个突发公共事件案例的模糊集定性比较分析,识别突发公共事件网络舆情热度生成动因与路径。[结果/结论]研究结果发现,主体驱动是突发公共事件网络舆情热度生成的关键条件;非常规突发事件和危害级别越高的突发事件更易激发舆情主体驱动和载体展现,相互作用推动高热度舆情生成;引体牵引作用越强则突发公共事件网络舆情低热度生成...

[Purpose/Significance]Clarifying the generating mechanism of the network public opinion popularity in emergencies can prevent and resolve major public opinion accidents,and has important guiding significance for the guidance of network public opinion in public emergencies.[Method/Process]In this paper,combined with the actor network theory,seven indicators of four dimensions—subject-driven,carrier manifestation,object influence,and pull traction—were extracted as the antecedent conditions for generating public sentiment heat of the public eme...