Taking the citrus brand in Hunan as the main object of discussion,the current situations of citrus brand in Hunan are investigated.From the scale of citrus production and production,brand maintenance,brand quality,public service and management,the prominent problems in the construction of citrus brand in Hunan are analyzed.Further,some suggestions are put forward,including promoting the modernization of the citrus industry,building a comprehensive citrus brand protection system and optimizing the environment for citrus...