期刊论文

Empirical Study on Consumers'Preference to Tea Quality and Safety Attributes Based on Choice Experiments

中文

湖南农业科学

1006-060X

2020

2

79-82

10.16498/j.cnki.hnnykx.2020.002.022

国家社科青年基金项目（12CGL046）；

本校为第一机构

在国内外文献的基础上,以湖南省长沙市633名消费者为研究样本,运用Mixed Logit模型估计了消费者对不同质量安全属性的偏好并估算了消费者对绿色、有机茶叶质量安全属性水平的支付意愿。结果表明:在假想市场条件下,消费者对产地、知名品牌、有机认证、绿色认证、不知名品牌均表现出了不同程度的偏好和溢价支付意愿。

On the basis of domestic and foreign literature,this paper takes 633 consumers in Changsha City of Hunan Province as the research subjects.The Mixed Logit model is used to estimate the preference of consumers for different tea quality and safety attributes,and the willingness of consumers to pay for the quality and safety attributes of green and organic tea is estimated.The results show that in the hypothetical market conditions,consumers for the origin,well-known brands,organic certification,green certification,unknown brands have sho...