Agricultural insurance is a common practice in market economy countries to support the development of agricul-ture. As a traditional agricultural country, agricultural insurance is an important part of China's "three rural problems". At present, agricultural insurance service in China is faced with many problems, such as the late start time, the slow develop-ment speed, the farmers' low enthusiasm of participation, and the imperfect management system and so on. The related cause including the implementation strength of government is insufficient, the dynamics of propaganda is not enough, and t...