An increasing number of people are processing transactions online and the numbers are likely to increase rapidly in the near future. It is important to analyze the relationship between customer values of social network service and Customer Loyalty. The purpose of this paper is to answer the following questions. First, what are key components of customer value in social network service? Second, what influences the relationship between customer value and Customer Loyalty? Data collected from 160 respondents who participate in social network service were used to test a research model. Several man...
