The multi-functionality of paddy farming has become a hot issue recently. Paddy farming provides numerous ecosystem services that are crucial to human well-being. However, evaluation of the contribution of paddy farming to human well-being usually focus on its economic value, while its non-market services are usually ignored. Only evaluating the market profits or market relative benefits cannot reflect comprehensively the contribution of paddy farming to people's well-being. This will affect people's choices for or against paddy farming activit...
