This research explores how focal tea companies facilitate supply chain business model innovation (SCBMI) to meet consumer demands and achieve sustainable development. By applying a case study method and dynamic capability theory, we find that: (1) the end-user innovation-driven is the precondition for tea SCBMI; (2) the user-driven innovation leads to the change of the supply chain focal company dynamic capabilities and the tea supply chain network structure, and thus promote the tea SCBMI; (3) SCBMI will, in turn, enhance the focal company's dynamic capabilities and promote the change of tea ...
