期刊论文、会议论文

Zhang Jun

英文

Advances in Intelligent and Soft Computing

1867-5662

2012

116 AISC

VOL. 1

625-631

2010 Third International Symposium on Intelligent Ubiquitous and Education(2010年第三届智能普适计算与教育国际研讨会 IUCE 2010)

2010 Third International Symposium on Intelligent Ubiquitous and Education(2010年第三届智能普适计算与教育国际研讨会 IUCE 2010)论文集

2010-09-18

北京

[Zhang Jun;Peng Xiao-Jia;Wang Fang] Hunan Agr Univ, Coll Business, Changsha, Hunan, Peoples R China.

国际智能信息技术应用学会

Wu, YW

HEIDELBERGER PLATZ 3, D-14197 BERLIN, GERMANY

SPRINGER-VERLAG BERLIN

978-3-642-11275-1

10.1007/978-3-642-11276-8_83

本校为第一且通讯机构

This paper studies the game of QQ Farm and analyzes the influence of netizens' participation in SNS websites virtual games on the loyalty to the websites by adopting empirical study method. The author suggests four methods for SNS websites to cultivate the loyalty of netizens, which conclude providing the netizens with higher perceptive value of game experience, lowering gam ecost,strengthening game environment maintenance and improving sel...