Understanding the underlying reasons for farmers' AGPT adoption in the context of resource environment tightening and agricultural carbon reduction has become crucial to promote agriculture sustainable development. This paper uses multiple ordered regression model and probit model to test the impact of farmers' perceived value on their adoption of agricultural green production technologies (AGPT) by using the first-hand data from 613 rice farmers in Hunan, and explores the effect and mechanism of policy subsidies and market incentives on the adoption of AGPT, and investigates the differences i...