期刊论文

Simple analysis about the international marketing strategy of small and medium-sized enterprises in our country

中文

企业技术开发

1006-8937

2006

25

5

104-106

10.3969/j.issn.1006-8937-B.2006.05.037

本校为第一机构

积极有效地开展国际市场营销是我国中小企业成长和发展的必由之路。文章在国际市场营销理论的基础上，分析了我国中小企业在开展国际市场营销活动中存在的问题并提出了我国中小企业国际市场营销的若干策略。

It is destined to carry out international marketing optimistically and efficiently in order to develop the small and medium-sized enterprises in China. Based on the theory of international marketing, this article analyzed some existing problems in the course of implementing international marketing and put forward several international marketing stra...