期刊论文

中文

企业技术开发

1006-8937

2007

26

3

70-71,80

10.3969/j.issn.1006-8937-B.2007.03.024

本校为第一机构

文章从企业内部和外部的角度对影响营销企业创立品牌数量的因素进行分析，得出企业在制定自身品牌策略的时候应该进行全方位考虑，而不应该盲目跟风。

This paper analyzed the factors in influencing brand＇s amount of corporation from the view of internal competence and external competence and pointed out that the corporation must take brand＇s stratagem under adv...