With the rapid advancement of rural informatization construction, the traditional rural library is difficult to meet the farm- ers" new inforrnationization demand of cultural service, its upgrading of irfformationization is imperative. This paper uses SWOT anal- ysis to point out the internal advantages and disadvantages and external opportunities and threats of rural library informatization serv- ice, the strategy choice of the development of rural library informatization service is playing the advantages of information technology and resourc...