会议名称：
The 4th International Conference on Wireless Communications, Networking and Mobile Computing(第四届IEEE无线通信、网络技术及移动计算国际会议)
会议时间：
2008-10-12
会议地点：
大连
会议论文集名称：
The 4th International Conference on Wireless Communications, Networking and Mobile Computing(第四届IEEE无线通信、网络技术及移动计算国际会议)论文集
关键词：
Affecting Factors;Customer Interactions;Online Bank
摘要：
An increasing number of people are processing transactions online and the numbers are likely to increase rapidly in the near future. This research focuses on the major considerations interacting with online bank and systematically measures factors affecting customer's interactions with online bank services. The results showed that trusting beliefs had the strongest relationship for users' intention to process transaction online. The second important affecting factor of interaction intention is perceived usefulness, following by ease of use and perceived Security. The findings in this study are useful for online bank vendors to understand what factors affect customer's interactions with online bank so as to acquire and retain customers.
