关键词：
digital products;consumers;purchasing behavior;ATM
摘要：
This paper uses the Technology Acceptance Model as a theoretical foundation to explore the adoption of digital products. The theoretical model also adds what are argued to be key factors for the adoption of digital products from the angles of channel characteristics and products characteristics. The result of the study indicates that key factors affecting cumsuumers' adoption of digital products are perceived usefulness,perceived easy of use, perceived risk and Digital product quality.
作者机构：
School of Business, Hunan Agricultural University Changsha China
会议名称：
2010 2nd International Conference on Signal Processing System(2010年信号处理系统国际会议 ICSPS 2010)
会议时间：
2010-07-05
会议地点：
大连
会议论文集名称：
2010 2nd International Conference on Signal Processing System(2010年信号处理系统国际会议 ICSPS 2010)论文集
关键词：
The using way of the trust;Entrepreneurial orientation;Venture enterprises;Entrepreneurial performance
摘要：
Drawing on the related literature, the using ways of the trust between an entrepreneur and an venture capitalist are firstly divided into the exploiting and the exploratory; and then the paper empirically investigates rts retationship with the entrepreneurial orientation and the entrepreneurial perfor mance. Our results shows: (l) the using way of the trust and entrepreneurial orientation take positive effects on entrepre neurial performance of new ventures directly; (2) entrepre. neurial orientation has the mediating effect between the using way of the trust and entrepreneurial performance, so enhanc ing entrepreneur's self-efficacy can improving the perfor mance of the new ventures.
摘要：
An increasing number of people are processing transactions online and the numbers are likely to increase rapidly in the near future. It is important to analyze the relationship between customer values of social network service and Customer Loyalty. The purpose of this paper is to answer the following questions. First, what are key components of customer value in social network service? Second, what influences the relationship between customer value and Customer Loyalty? Data collected from 160 respondents who participate in social network service were used to test a research model. Several managerial implications were derived from the analysis and further studies were suggested.
